The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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No Logo
Author: Naomi Klein
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Manufacturer: Penguin
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Ogilvy on Advertising
Author: David Ogilvy
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The 22 Immutable Laws of Branding
Author: Al Ries
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel
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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
Author: Martin Lindstrom
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Positioning: The Battle for Your Mind
Author: Al Ries
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Wally Olins On Brand
Author: Wally Olins
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How Brands Become Icons: The Principles of Cultural Branding
Author: Douglas B Holt
Manufacturer: Harvard Business School Press
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Author: Matt Haig
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press,U.S.
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Brands and Branding
Author: "Economist"
Manufacturer: Economist Books
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Building Strong Brands
Author: David A. Aaker
Manufacturer: Simon & Schuster Ltd
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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
Author: Rolf Jensen
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The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions
Author: John Grant
Manufacturer: John Wiley & Sons
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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations
Author: Adam Morgan
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The Lovemarks Effect: Winning In The Consumer Revolution
Author: Kevin Roberts
Manufacturer: Powerhouse Cultural Entertainment Books
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Peak Performance: Business Lessons from the World`s Top Sporting Organizations
Author: Clive Gilson
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Author: Scott Bedbury
Manufacturer: Penguin Books
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Author: Bernd H. Schmitt
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers Minds
Author: K. Post
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Brand Hijack: Marketing without Marketing: Marketing Without Marketing
Author: Alex Wipperfurth
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Lovemarks: The Saatchi & Saatchi Designers` Edition
Author: Kevin Roberts
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The Philosophy of Branding: Great Philosophers Think Brands
Author: Thom Braun
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SiSoMo: The Future on Screen
Author: Kevin Roberts
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Creating Passion Brands: Getting to the Heart of Branding
Author: Helen Edwards
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The Culting of Brands: When Customers Become True Believers
Author: Douglas Atkin
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Legendary Brands: Unleashing the Power of Stroytelling to Create a Winning Market Strategy
Author: Laurence Vincent
Manufacturer: Kaplan Business
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Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands: How the New Values of Transparency and Integrity Are Changing the World of Brands
Author: Nicholas Ind
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Media Monoliths: How Great Media Brands Thrive and Survive
Author: Mark Tungate
Manufacturer: Kogan Page Ltd
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